Slip into the story
A Moment, a memory, and a dress.
Easy Luxury, liquid comfort
Soft memories
These dresses conjure a world that exists beyond time; a hotel room, plush carpet, and a direct line to room service. Silver trays on thick duvets, a feel good flick on the television, and you… dressed in an easy, silky dream dress, standing in the mirror.
Maybe it’s the moment before a big occasion, or maybe it’s just for yourself. RF brings romantic, elegant ease.
A trip to the future by looking back at the past.
Perfume counters, garage sales, romance novels & silky slips, thick scented pages of bridal magazines and catalogues each month, these are the things that moulded my love for fashion. With romantic fiction VHS love stories, mall fountains, and glossy pastels come to life through elegant heirlooms and a powdery lens.
For the Bride
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Romantic silk and lace luxury pricing is unattainable for the 99%
Most high end quality products like silk event slips are over $1000, silk T shirts are $500 or more, we bring that price tag down 50% by skipping the middle man.
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Silk T shirts, elegant dresses, high end event and work attire does not go above size Large. brands refusing to put in the work and showcase a wider assortment of sizes are missing out on big business. According to Statista, the plus-size apparel market value reached $178 billion in 2019, and is projected to surpass $250 billion by 2027.
“There are people of all sizes who want to wear, or at least be inspired by, what they see on the runway. [Excluding these] groups doesn’t send a good message,” says Art Director and Style Curator Alexis Foreman. “There are so many brands who create pieces that would translate easily to even the slightest of size increase but who aren’t doing it. The Row for instance — they could so easily cast larger models who would fit the sample size.”
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When it comes to luxury clothing, the average women cannot find an in between brand to be worn more regularly, leading to a closet full of events only specialty items or jeans and blouses. RF allows for more daily wear and practical layering throughout season changes.
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Bringing whimsy and high end story telling to make a collection that has meaning. Millennials cherish meaning and connection with their brands. They value story and a true creative director.
The Inspiration behind the clothing
Bringing the past into the future with sensual fabrics, a rich world and an escapist lens