Write your own stories
Inspired by a need for understated luxury and ease
Finding elegant, high quality, romantic pieces that you can wear daily is a struggle. The marketplace is over saturated with five options for women; cheap “statement” clothes, fast fashion junk, polyester active wear, casual day clothing, and extremely high priced luxury. If you are searching for romantic luxury fits and fabrics, it’s not easy to find in an affordable, sustainable price range. Romantic items are hard to find at all, and when simplicity meets romance in wearable colors these items sell out quick. Even when you do find a beautiful style it’s rarely offered above a size Large.
Romantic Fiction brings romance, luxury, competitive prices and size inclusion with mid range collections in superior fabrics.
Customer age; Millennials and Gen X
Designed for an older woman by and older woman, Millennials wield significant market power as they are the largest adult population, controlling substantial spending in the U.S. and globally, with a collective annual income of trillions of dollars. They are tech-savvy consumers who prioritize experiences, use e-commerce extensively, and increasingly support brands aligning with their values, although this emphasis on values can sometimes be outweighed by price considerations.
Trusted Brands & Experiences:
Millennials are loyal to brands they've had positive past experiences with and will recommend them to others.
Value and Price Sensitivity:
Despite their loyalty, they are still value-conscious and will switch brands for a better deal, especially if faced with financial challenges.
Digital Experience:
A strong, personalized, and convenient digital presence, including online shopping and social media, significantly impacts loyalty.
Loyalty Programs:
They value loyalty programs, especially those offering instant perks like free shipping, and are willing to pay for them.
Social Responsibility:
Brands with ethical and sustainable practices are more likely to earn their loyalty.
Personalization:
They prefer brands that offer personalized services and acknowledge their loyalty through things like email coupons.
Bridal
Love is the cornerstone of humanity, and weddings are an expression of human connection.. RF celebrates the celestial power that blooms in each of us by draping each occasion in a completely unique expression. We offer a revelry of ruffles, lace and silk inspired by PROLIFIC artists old and new. At RF we understand that celebrating love is to celebrating our lives- and our wardrobes, like time capsules containing each look, the artifacts and heirlooms an archive of our stories. RF is Inspired by fiction in love stories, through art, cinema and love stories we bring to life each chapter by illustrating the stories characters with gowns and other heirlooms.
Designed by Selkie and Wildfox founder, Kimberley Gordon, this is occasion wear from the female gaze. At once both delicately sweet and Seductive, these seraphic gowns come to life like rapturous covers of romantic novels;
"As a kid I became obsessed with gowns. It began with bridal magazines, especially the September issues. The scent of the perfumed fresh paper as it hit the table with a thud. The sheer weight of it in your lap. I sketched furiously gown after gown, 12 years old and enamored, not by weddings, but by women in princess attire. There is some elusive power in a gown! Around this time I began going to California garage sales with my dads girlfriend, scouring them together for vintage satin slips and antique wedding gowns, bringing them home for my trunk in their apartment. I spent days dancing and pretending, even sleeping, in those old treasures. I was in love with art, my sister began taking me to museums as a child and loved the classical paintings. I have always wanted to bring to life the beautiful clothing i see in them, and as i’ve gotten older i am so inspired by modern artists and wonder what their work would look like as a painting.
Romantic Fiction is a bride redefined- she is intelligent, unique, often strange, she does not conform. there are no rules, and she is nobodies property.”
we offer luxury fabrics like silk, wool and cotton in shockingly nostalgic or historic pieces for women who want to feel like a star at their special occasion.
It Continues with the way she shops
Not just any bridal collection, this unique branding and compelling visuals set it apart from its competitors, especially within this price range because of the unique design aesthetic. We offer each protagonist the chance to wear a runway brand without the giant price tag.
The branding is unique. Our protagonist has been searching for something that feels like an alternative to other basic offerings.
The Gowns come in pieces; Now our bride can choose how her gown comes together. She selects her own look; first the slip, skirt and train, then the bodice, corset and sleeve. Each piece layers over the other with ease!
She simply adds the pieces to cart, maybe even just the corset! It feels so much less risky than made to order.
She gets special care
VIP care for our protagonist. She can easily order, inquire and return her items. She is met with gentle hands. She can call in to talk to someone, and (*goal) if she’s in California she can make an appointment in our bridal suite
Compassionate, elegant service
Length tailoring for an added cost (optional)
Beautiful packaging with branded boxes, hangers and tags.
"Love is space and time measured with the heart."
Marcel Proust