RF references the history of intimate dressing — slips, teddies, lace foundations, and dressing robes — translating them into modern romantic archetypes.

Bound by feeling.

Silky, hopelessly romantic, storybook pieces- RF takes romance seriously, and makes luxury a promise with silk being its primary fabrication.

RF explores femininity through the language systems of romance publishing, literary archetypes, and emotional storytelling traditions.
The brand borrows from:
- paperback romance novels
- gothic literature
- private libraries
- dedications and inscriptions
- archival systems
- feminine media culture
- sentimental Americana
Clothing is approached as narrative artifact rather than trend object.

The language of longing.

Terms of Endearment

ROMANCE PUBLISHING

RF references the emotional intensity and visual language of vintage romance novels while removing overt theatricality.

The focus is:

longing
archetypes
feminine narration
emotional seriousness
sensuality through implication

Not parody or nostalgia.

CHARACTER DEVELOPMENT

RF approaches dressing as identity construction.

Collections explore:

feminine archetypes
romantic roles
emotional duality
softness as authorship
clothing as narrative device

Examples:

Romantic Pink
Happily Ever After
Character Development

VISUAL DIRECTION

The visual world balances:

softness and danger
sentimentality and restraint
intimacy and structure
romanticism and editorial control

Key references include:

paperback romance covers
silk lingerie archives
literary heroines
feminine interiors
California garage sale culture
gothic romance imagery
archival publishing systems

NARRATIVE DRESSING

Silk jersey is a foundational component of RF — bringing the softness and familiarity of classic t-shirt dressing into the world of romantic fashion.

Inspired by the resurgence of text-driven fashion in the cultural zeitgeist, RF reinterprets the early-naughts slogan tee through silk jersey fabric, gothic typography, and vintage lingerie-inspired construction.

The collection transforms the traditional t-shirt silhouette into something more fluid, sensual, and emotionally charged. Literary phrases, romantic declarations, and cinematic endings are woven directly into the garments, drawing from romance novels, gothic inscriptions, and feminine storytelling traditions.

Examples:

The End
Well Read
First Edition
Happily Ever After
Accept My Devotion

The result is a softer, darker evolution of slogan dressing — merging the ease of jersey with the romance of lingerie and the visual language of literature.

From a Young Age

At the tender age of 12 I moved from England to sunny Santa Barbara. It was a culture shock and an awakening! The roads were wide, the neighborhoods sprawling, the sun always shining. We could walk around barefoot on the sidewalk! I was introduced to “garage saling”, where my dad and his girlfriend would highlight the garage sales in the local paper and we’d drive to each one early Saturday mornings. I began to collect fashion “treasures” 1980’s silky robes and nighties to play dress up, this activity was the start of my budding American taste, thick 90s romance novels with pastel covers beckoned me from cardboard boxes on the ground, taking root in my mind and forming an obsession with storytelling through fashion.

Storytelling through dress.

RF explores romance through the language of literature, archival systems, and feminine storytelling traditions.

Inspired by romance paperbacks, private libraries, dedications, inscriptions, and collected editions, the brand approaches clothing as narrative artifact rather than trend object.

The vocabulary of Romantic Fiction borrows from:

library systems
bookbinding
gothic literature
romance publishing
archival preservation
handwritten correspondence
annotations and marginalia

This literary framework informs:

product naming
collection titling
navigation language
packaging
editorial copy
campaign structure

The intention is not costume or nostalgia, but the creation of a coherent emotional world where clothing functions as character development, memory object, and personal mythology.

Character Development

RF reimagines traditional e-commerce language through the lens of a private library or publishing house.

Examples:

The Collection
New Volumes
The Archive
Private Collection
Recent Additions
The Reading Room

Romantic silk and lace luxury pricing is unattainable for the 99%
Most high end quality products like silk event slips are over $1000, silk T shirts are $500 or more, we bring that price tag down 50% by skipping the middle man.
Silk T shirts, elegant dresses, high end event and work attire does not go above size Large. brands refusing to put in the work and showcase a wider assortment of sizes are missing out on big business. According to Statista, the plus-size apparel market value reached $178 billion in 2019, and is projected to surpass $250 billion by 2027.
“There are people of all sizes who want to wear, or at least be inspired by, what they see on the runway. [Excluding these] groups doesn’t send a good message,” says Art Director and Style Curator Alexis Foreman. “There are so many brands who create pieces that would translate easily to even the slightest of size increase but who aren’t doing it. The Row for instance — they could so easily cast larger models who would fit the sample size.”
When it comes to luxury clothing, the average women cannot find an in between brand to be worn more regularly, leading to a closet full of events only specialty items or jeans and blouses. RF allows for more daily wear and practical layering throughout season changes.
Bringing whimsy and high end story telling to make a collection that has meaning. Millennials cherish meaning and connection with their brands. They value story and a true creative director.